Privacy policy
Introduction and Overview
This Privacy Policy is designed to provide a comprehensive overview of the personal data handling practices of Bio-Fit. ("Bio-Fit", "we", "us", or "our"). It delineates the specific types of personal information that we may collect, the rationale behind such collection, and the methodologies we employ in utilizing this information. Additionally, this document elucidates your entitlements and options concerning your personal information under our stewardship.
Our Privacy Policy extends to information collected through a variety of channels. These include but are not limited to our physical stores, our official website, direct postal mail correspondences, email communications, telephonic interactions, live or automated chat sessions, SMS/MMS/text messages, interactions on various social media platforms, and through the usage of any Bio-Fit digital services or locations that explicitly reference this Privacy Policy. Collectively, these channels and the features, content, services, and other functionalities offered, whether directly controlled, owned, or made accessible by us, are referred to as the “Services”.
For the purpose of this Privacy Policy, "Personal Information" is defined as any data that can identify you as an individual or is capable of being associated with you, either directly or indirectly. This encompasses information that can be used to contact, locate, or ascertain your identity in a real-world context, and may include, but is not limited to, your name, address, email address, phone number, as well as any other information that we might collect about you in the course of providing our Services.
Through your interaction with our Services, whether online or offline, and by accessing, browsing, or otherwise using our Services, you acknowledge and consent to the practices described in this Privacy Policy. Your engagement with our Services signifies an informed agreement to the collection, usage, and disclosure of your personal information as outlined herein. Should you disagree with any part of this policy, we advise that you refrain from using our Services to ensure your personal information is not collected or used by Bio-Fit.
When you interact with our Services, which can occur both in the digital (online) and physical (offline) realms, you are implicitly agreeing to abide by our Terms and Conditions. This agreement also signifies your informed consent to how we handle your personal information, as detailed in this Privacy Policy. Our practices encompass the collection, utilization, and sharing of your data, all of which are conducted in accordance with the stipulations outlined in the policy document.
This consent is a fundamental aspect of the relationship between you and Bio-Fit, governing how we manage and process your personal data during your use of our Services. You must understand and accept these practices, as they are integral to the operation of our Services and the enhancement of your user experience.
Should you find any part of these terms or the data handling practices described in the Privacy Policy unacceptable or disagreeable, it is within your rights to discontinue the use of our Services immediately. Continuing to use the Services after having access to this information will be taken as your explicit acceptance of our data practices, as they have been comprehensively outlined in this policy.
Bio-Fit recommends regular review of this Privacy Policy to stay informed about how we protect your privacy.
Information We may Collect and Information You may Provide
Bio-Fit gathers Personal Information that you voluntarily submit through the Services. This includes instances such as creating or updating an account, engaging with our content, completing a purchase, entering contests or sweepstakes, responding to surveys, engaging in promotions, reaching out to customer support, registering for our text message services, or submitting a job application. To facilitate this collection, we may employ third-party service providers.
Below is a comprehensive inventory of the categories of Personal Information that Bio-Fit has the capacity to gather, detailing the specific types of data we have accumulated within the preceding 12 months. This list encompasses a range of data categories we consider essential for providing and enhancing our services, reflecting the scope of information we actively collect to support our business operations and customer interactions:
Contact Data: we may collect your first and last name, e-mail address, postal address, phone number (and mobile carrier if you enroll in our text messaging program), and other similar contact data.
Credentials: we may collect passwords and other information for authentication and account access.
Demographic Data: we may collect demographic information including your age, birth month and/or day, gender, and country.
Payment Data: we may collect data necessary to process your payment if you make a purchase, including your payment instrument number (such as a credit card number or information identifying your financing account), and the security code and expiration date associated with your payment instrument.
Profile Data: we may collect your interests, favorites, wish lists, preferences, and other profile data.
Contacts: we may collect data about your contacts to fulfill a request by you. For example, when you email a product to a friend or refer a friend through the Services, we request that you provide names and email addresses for you and your friend. This helps ensure that your friend will know that you have requested that Bio-Fit send them an email. The information Bio-Fit collects from you and your friend will only be used as outlined in this Privacy Policy. By using this functionality, you acknowledge and agree that you have your contacts’ consent for us to use their contact information to fulfill your request.
Content: we may collect the content of messages you send to us, such as feedback and product reviews you write, messages sent through our text messaging program, messages sent through any live or automated chat feature, questions and information you provide to customer support or comments and content that you may post on social media channels.
You have the autonomy to proactively provide extra information via the Services beyond what we explicitly ask for. In scenarios where you decide to share such unsolicited information, it's important to understand that the responsibility for this data rests entirely with you. This means that you should carefully consider the nature and sensitivity of the information you disclose, as it falls outside the scope of our standard data collection practices. Consequently, we urge you to be mindful and discerning about any additional personal details or data you choose to share, ensuring that your privacy and security are maintained.
Information Collected Automatically
Bio-Fit may capture data related to your device and the way it engages with our Services. This process is often supported by third-party Service Providers, who assist in gathering this information efficiently. The array of information we may collect in this manner is extensive and may include various categories that have been consistently collected over the previous 12 months. This automated data collection is designed to enhance the functionality and user experience of our Services, providing us with valuable insights into user behavior, device performance, and service interaction patterns. The specific categories of information collected automatically include but are not limited to:
Service Use Data: We may compile data related to your interactions with our Services. This includes tracking the specific features you engage with, the emails and advertisements that catch your attention, and the products you decide to purchase. Additionally, we monitor the timing of your activities, such as the time of day you choose to browse, and analyze the pathways you take through our Services, including the pages you start and end your sessions on. This comprehensive collection of data provides us with a detailed understanding of your preferences and patterns of use, enabling us to tailor and enhance the overall user experience on our platform.
Device Connectivity and Configuration Data: Our data collection may extend to the technical aspects of the device or browser you utilize to access our Services. We may gather information about the type and specifications of your device or browser, the operating system it runs, the internet service provider you are connected to, and the regional and language settings configured on your device. This data is crucial for us to understand the technical environment in which our Services are being accessed and allows us to optimize our platform to better align with the diverse configurations and connectivity conditions of our users’ devices.
Cookies: Cookies are tiny data files placed on your device's hard drive by your web browser. At Bio-Fit, we may strategically employ cookies on select pages of our Services to achieve a variety of objectives. They play a crucial role in analyzing how users navigate through our website, which in turn helps us streamline the web page flow and optimize the user journey. Additionally, cookies are pivotal in evaluating the effectiveness of our promotional campaigns, allowing us to tailor our marketing strategies more effectively. They contribute to creating a more customized shopping experience by remembering user preferences and previous interactions with our site. Cookies also facilitate the tracking of visits originating from our affiliates and partners, enhancing our partnership and affiliate programs. Beyond these functions, cookies enable essential features of our website, such as the shopping cart, ensuring a seamless and efficient online shopping experience. Moreover, they allow for the integration of social sharing functionalities, enabling users to easily share content and pages from our Services to third-party social networking sites.
Pixel Technology: At Bio-Fit, we may utilize tiny digital markers known as pixels (or web beacons) within our Services. These minuscule, transparent images are embedded in web pages and activate when those pages are visited. As you navigate through a website, view a video, open an email, or interact with an advertisement hosting a pixel, it triggers, potentially enabling us or third parties to place or access cookies on your web browser. This synergy between pixels and cookies allows us to track user interactions across various browsers and devices meticulously.
Our use of pixel technology serves multiple purposes: it helps us analyze user engagement patterns and measure the effectiveness of our web presence. We also integrate pixels from external sources, enhancing our capabilities in monitoring conversion rates, delivering targeted advertising across different platforms, and augmenting our Services with additional features. For example, these pixels can facilitate the integration of our Services with social media platforms, offering a seamless user experience and extended connectivity.
Bio-Fit utilizes cookies for a range of business and commercial objectives, detailed as follows:
Essential Cookies: These cookies are fundamental for the operation of our Services. They enable core functionalities like the shopping cart and access to secure areas of the website, such as your personal account settings.
Performance Cookies: These cookies help us understand how visitors interact with our Services, providing insights that allow us to assess and enhance our website’s performance.
Functional Cookies: Aimed at improving user experience, these cookies enable personalized settings and preferences. They track your usage patterns and remember your choices, like language selection or geographic location, to offer more tailored content.
Targeting and Advertising Cookies: Crafted to refine our marketing efforts, these cookies assist in delivering ads that align more closely with your interests. They help manage ad exposure frequency and evaluate our advertising strategies' impact. Additionally, if you opt into our text messaging service, we use cookies to tailor the messages you receive, such as reminders about items in your shopping cart.
Device Fingerprinting: We may use device fingerprinting, which is the process of analyzing and combining sets of information elements from your device’s browser, such as JavaScript objects and installed fonts, in order to create a “fingerprint” of your device and uniquely identify your device and apps.
Location-Identifying Technologies: Location-aware technologies may be used to collect precise location data when you enable location-based services through your device. Location data may be used for purposes such as verifying your device’s location and delivering or restricting relevant content and advertising based on that location.
Information Utilization
Personal Information is collected and utilized by Bio-Fit for the business and commercial objectives outlined in this Privacy Policy. Our reasons for gathering and utilizing this information encompass the following:
Service Management: Administering our Services, which includes handling registrations, accounts, and transactions.
Communication: Dispatching reminders for appointments and aiding in the arrangement or confirmation of your interactions with us.
Updates and Notifications: Delivering updates, security alerts, policy changes notifications, along with support and administrative messages.
Analysis and Monitoring: Reviewing trends, usage, and activities related to our Services to enhance user experience.
Promotional Activities: Executing promotions, conducting research, and surveys to understand user demographics, interests, and behaviors.
Marketing Enhancement: Refining our marketing strategies and content to better align with user preferences and to offer relevant product and service recommendations.
Direct Marketing: Developing and disseminating direct marketing materials, including ads and communications about our and third-party offerings, subject to legal consents, through various channels like email and SMS/MMS, based on user opt-in.
Promotion Administration: Managing eligibility checks and prize distribution for promotional activities you participate in.
Security and Legal Compliance: Preventing illegal activities, protecting rights and safety, enforcing service terms, conducting audits, and complying with legal obligations.
Employment and Opportunities: Assessing job applications and responding to inquiries about potential opportunities with our organization.
Other Purposes: Fulfilling additional business or commercial needs as communicated to you, following your direction or with your agreement.
Acquisition of Information from Supplementary Sources
Demographic Information Providers: We acquire demographic data from marketing entities to enhance the information we may collect directly.
Social Media Platforms: When you interact with our Services or allow Bio-Fit access to your information on social networks, we gather data from these platforms.
Financial and Financing Institutions: We collaborate with financing entities to provide purchase financing options and with financial service providers for payment processing.
Business Partners: Information comes from partners with whom we provide co-branded services, distribute our products, or conduct joint marketing initiatives.
Advertising and Marketing Entities: We collaborate with advertising and marketing partners who assist in promoting our services.
Public Records: we may collect information from public sources like government databases and other publicly accessible records.
Information Utilization Practices
Application of Information
Bio-Fit utilizes Personal Information for varied operational and commercial needs as specified in our Privacy Policy. Our activities for processing this information include:
Operational Management: Handling the core functions of our Services, encompassing user registration, account management, and transaction processing.
Service Provision: Fulfilling services you request, like completing orders, offering a digital try-on experience for jewelry, addressing your inquiries, and ensuring customer support. Our Virtual Try On feature is designed to exclude the collection, examination, or analysis of personal traits from your uploaded images, and these images are not employed for individual identification.
Communication Services: Issuing reminders for appointments and aiding in the arrangement or verification of your interactions with our services.
Updates and Notifications: Providing technical notices, latest updates, security warnings, policy modifications, alongside support and administrative communications.
Activity Analysis: Monitoring and studying trends, usage statistics, and actions within our Services to improve user interaction.
Marketing and Promotions: Executing promotional campaigns, conducting surveys, and researching to gain insights into our user base's demographic profiles, interests, and behaviors.
Marketing Enhancement: Refining our marketing strategies, improving the content of our Services, and tailoring our product and service offerings to better suit user needs.
Targeted Marketing Efforts: Creating and sending tailored marketing materials, including advertisements and updates about our and third-party products and services, through channels like email and SMS/MMS text messaging, contingent upon your explicit consent and as required by law.
Promotional Compliance: Validating eligibility and distributing prizes for promotions you engage in.
Legal and Security Compliance: Preventing illegal activities, addressing suspected fraud, safeguarding the rights, privacy, and safety of stakeholders, enforcing our service terms, undertaking and responding to audits, and complying with legal and regulatory requirements.
Opportunity Evaluation: Assessing applications for employment or collaboration and responding to your queries about potential opportunities at Bio-Fit.
Directed Business Activities: Pursuing any other business or commercial endeavors as informed to or consented by you.
Moreover, we may utilize non-personal data, including anonymized information, as legally allowed, without any obligation to you. For insight into your rights and preferences concerning how we utilize your Personal Information, please consult the “Your Rights and Choices” segment of this document.
External Sites and Services
Our Services may include links to external websites, platforms, and services that are not under Bio-Fit purview and are not encompassed by this Privacy Policy. We advise you to examine the privacy statements of these external entities. These third-party sites and services might employ their own tracking technologies to independently gather data about you and could also request personal information from you.
The data collected and retained by these external entities, whether accessed via our Services or their own, adhere to their specific privacy protocols and practices. This includes the nature of the information they disclose to us, your privacy rights and options within their platforms and devices, and whether they store the information domestically or internationally. We recommend reviewing their privacy policies and terms of service to better understand their data handling practices.
Interactive Elements
Bio-Fit may enable integration with external websites or provide our Services via third-party platforms (“Interactive Elements”). When you engage with these Interactive Elements, both Bio-Fit and the third parties managing these platforms may access and utilize information related to your interactions. It’s important to closely examine the privacy policies and terms of service of these third parties to understand their data practices. Examples of these Interactive Elements might include:
Engagement and Interaction
Our Services may include features that enable you to interact with social media platforms, such as "liking" or "sharing" Bio-Fit content directly to your accounts on these platforms. When utilizing these interactive functions, we might gather information that you've permitted the social network to share with us. This can include details like your user ID, billing data, public profile attributes, email address, birthday, list of friends, and other related account information.
Similarly, if you engage with external websites or services via our Services or access our Services while logged into another service, that entity may obtain details about your activities on our platform and link this data with what they already know about you.
Social Media Presence
Bio-Fit may present its content on various social media channels. When you interact with our content on these platforms (e.g., through our social media pages or messenger services), the information you provide is governed by this Privacy Policy. Furthermore, if you publicly mention our Services on social media or other platforms (for instance, by using a hashtag related to Bio-Fit in a social media post), we may utilize your public interaction in our Services context.
Your Rights and Choices
Access and Management of Personal Information
You have the ability to access, amend, or delete specific personal details that you have provided to Bio-Fit via the Services. Should you wish to update or correct your account information, this can be accomplished directly through your account settings or by reaching out to us, as detailed in the "Contact Us" section of this document. To verify your identity and process your request, we might ask for additional information.
Contact Information
Should you have any questions regarding this Privacy Policy or how we handle Personal Information, please reach out to us in the following ways:
Email: info@bio-fit.ca
Privacy Policy last updated on January 21st, 2025.